ecoText

ecoText

Client
ecoText
Project title
Creating educational innovation you can afford
Disciplines
Product designUser researchUX
Property
URL

ecoText is Designed to bring the best out of any learner. It is a platform founded on a passion for education no matter what form it takes. Whether you are an academic, a traditional or non traditional student or a lifelong learner, they are here to help you create your next learning moment.

The challenge

ecoText is a startup web app that aims to become the Spotify of university education in the United States. We started to project from zero to MVP and beyond.

Approach

It has been a super interesting and entertaining project resulting from a process of discovery, ideation, rapid prototyping, visual design and execution.

The core of this project is to combine the functions of an e-reader with the power of a social network to create more learning moments.

Design thinking dynamic to dive into Brand Attributes
Design thinking dynamic to dive into Brand Attributes
Creating user personas & scenario mappings
Creating user personas & scenario mappings
We also created fast wireframes to decide basics of information Architecture
We also created fast wireframes to decide basics of information Architecture

Mobile-first

Starting the design phase with a mobile-first approach was essential to maintain visual and functional consistency. We refined the information architecture in detail on mobile and then generated the different versions for desktop or tablets.

This approach also helped to have a faster adoption among university students who parachuted into the app and just wanted to take a quick look. When they fell in love with the intuitive way of using it, they would go to their desktops to fully study and take advantage of every interaction.

Initial home layout
Initial home layout
Experimenting with reader settings
Experimenting with reader settings

Outcome

We build the MVP with a Mobile-first approach. We tested it and started to improve the product to get in further.

Now the product has a student environment, as well as a instructor environment. Both functions perfectly in web o mobile.

ecoText students reader
ecoText students reader
ecoText Instructors dashboard
ecoText Instructors dashboard

Highlights

ecoText has raised a total of $663K in funding over 2 rounds. Their latest funding was raised on Dec 3, 2020 from a Seed round.

Valor Ventures, Millworks Fund and Netcapital are the most recent investors.

Team

Pedro Piñango - CPO

Gustavo Sinosvky - Frontend Developer

Maximiliano Rondón - Backend Developer

Marco Franceschi - Software Engineer

Adonay Lizardo - Product Designer

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